Often it’s essential to keep the details of your new product under wraps before product launch day, and so getting your sales people up to speed has to be done at the last minute. Speed is vital.

The quicker you can prepare your sales force and channel partners (if you have them) to sell, the greater the market share you will achieve.

Training for new products or services, using traditional training methods, can be painfully slow (not to mention the cost). And even then there is no guarantee sales people will engage and sell the new product efficiently: sometimes they stay stubbornly in their comfort zone of familiar products.

Cotoco produces performance tools that support sales people with best practice sales guidance whenever and wherever they need it. Crucially it supports them in front of the customer, making it much easier for them to broach new subjects and engage with the customer. Basing the content on how a top performer would approach the sale means that it becomes easy for everybody to adopt these methods. In essence, this approach is about equipping your sales people to perform (and to learn as they perform). It is about delivering competence and confidence rapidly. It will minimise the support sales people need while they get to grips with the new product or service.

A Cotoco sales toolkit will get your sales people excited about selling a new product or service in as little as an hour. And since the content will be tailored exactly to your new offering and your target market, it will ensure sales people understand customer problems and how your offering will address them and deliver best value. It delivers customer-ready material to them – so they can get straight on with the job of selling.

The software can deliver updates to every user in an instant over the internet, so as your message matures or as new case studies are published, you can ensure everybody engaged in selling is completely up to speed.