It goes without saying that following business fashion, in the same way as your competitors, will not enable you to seriously outperform them. 

You may have top performers who are really achieving by doing things differently from everybody else. Quite often:

• The top 10% of the sales force deliver around 80% of profits
• The middle 80% of the sales force deliver the remaining 20% of  profits leaving
• The bottom 10% actually costing you money!

Imagine, then, what your profits would be if you raised the game of the middle 80% and bottom 10%, and then nudged up the top 10% a little bit more? 

• Does your sales force find it difficult to articulate the unique value of your offering?
• Does only the top 20% of your sales force appear truly confident in the eyes of your customers?
• Do you find the task of keeping your sales force up to date onerous and the time they spend out of the field for training expensive?
• Do you find that levels of competence within your channels are low and that cross-selling and up-selling rates are poor?
• Do you find that your sales force, traditionally accustomed to selling products, now finds it difficult to sell profitable service contracts?

• Sales are accelerated by 20%, 30% and sometimes even more in a matter of weeks.
• Sales cycle times are reduced.
• The dependence of the sales force on pre-sales technical experts is reduced.
• New sales staff are inducted faster, with less cost.
• Time out of the field for training is reduced
• Sales people are automatically updated out in the field.

‘Won extra orders.  Sales cycle reduced by 33%.  Pre-sales costs cut by 66%.’
(Nathan George, Director, Eyretel now part of Witness Systems Inc.)

Verification of how well your top performers are really doing.
This enables Cotoco to…

• improve upon the methodology already used by your top performers,
• create a laptop based sales toolkit to make it easy for all your sales people to adopt top performing behaviours and crucially enable you to…
• measure how well these behaviours are being adopted within your organisation.

• Research – our chairman runs what is thought to be the largest project in the world into winning behaviours and has identified what top performers do differently.  We factor this knowledge into each bespoke Sales Accelerator.
• Experience – Cotoco has over 13 years world-wide corporate experience of accelerating business and pioneered the approach used to accelerate sales.
• Results – the Sales Accelerator makes it easy for every sales person (including channels) to adopt winning behaviours in a matter of minutes.

Cotoco’s award winning solutions are already used in over 130 countries by thousands of people across the world.