Do you systematically exploit what is already proven to work for you to achieve your goals?
All organisations have their top performers – people who are excellent in their role. For many, it takes years to bring someone new up to that level of performance.
What very few do though is to systematically examine what behaviours these top performers do, and then make it easy for everybody else to adopt those behaviours. What would happen to your organisation's overall performance if all your people adopted best practice?
Take a key role in your organisation, and ask yourself:
- “What is best practice in that role – do we really know?”
- “Where is it captured so others may pick up on those top performing behaviours?”
- “Is it in a format that makes it really easy for other people in that role to implement?”
Most companies haven’t done this. They may have documented competencies (often, though, they are based on high-average performers – not the superstars); they may have manuals (but these often get dusty).
Why? – because it is not easy. Cotoco, however, has been researching best practice and implementation methods for over 15 years – and built up considerable expertise. So we can help you achieve Best Practice Propagation. Clients who have chosen to implement this approach have enjoyed significant returns on investment (ROI), many times the project cost - 20, 30 fold ROI in a few months is not uncommon.
And it shouldn’t surprise you – imagine, for example, all your sales people and channel suddenly adopting best sales practice. What perhaps is surprising, is why so few companies make this obvious move! It is the lowest risk possible –systematically exploiting what already is proven to work for you!

